Google has informed companies that use its advertising products that it will soon allow them to use fingerprinting techniques. This will allow them to track users across multiple devices including Smart TVs and game consoles.
The announcement has huge raised privacy concerns, and the move has been called “irresponsible” by Stephen Almond, the executive director of regulatory risk at the UK Information Commissioner’s Office (ICO). It is also a reversal of Google’s previous position on fingerprint
