Adobe is Buying Videos to Train its New AI Tool

12428105877?profile=RESIZE_400xAdobe is recruiting help from its network of photographers and videographers to train its new AI text-to-video generator, but is the company paying enough?   To catch up with other AI video generators like Google's Lumiere and OpenAI's Sora, Adobe is purchasing videos that show people engaging in everyday activities like walking, running, using a cell phone, and working out, and other videos showing emotions like sadness, excitement, or rage.  Adobe also requests simple videos of human anatomy like feet, eyes, ears, and hands, which AI notoriously struggles to depict accurately.

Adobe's rate for these videos is $120 for 40 to 45 minutes of content or roughly $3 per minute. Given that creators will likely receive no credit, licensing, or royalties, some question whether Adobe is paying a fair rate. Bloomberg said the company made the same sort of call when it sought still images to train its AI when the pay range was 6 cents to 16 cents per image.


This does at least seem to be the going rate. In an article on companies purchasing content to train AI, Reuters quoted prices between 5 cents and 1 dollar per photo and more than $1 per video.  Stock photo site Freepik told Reuters that the company licensed its 200 million image archive at 2 to 4 cents per image., a company specializing in brokering AI training data, says companies like Google, Meta, Apple, and Amazon are willing to pay up to $2 per image, $2 to $4 per short-form video, and $100 to $300 per hour for a longer video.

AI models require large swaths of data for training, and the source of this data can often be a cause for concern. To this point, Adobe has tried to differentiate its AI products by training them on in-house photo and video assets, including ones specifically made for this purpose. This makes for a unique approach not only because the content is not publicly available but also because the content is almost exclusively geared toward marketing and creativity.

In 2023, OpenAI and Google reportedly used YouTube transcripts to train their AI models. X updated its privacy policy to say the company intended to train AI using its users' content.

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