Cyber threat actors are introducing new services to expand their “Client” base. The Pay-per-Install (PPI) distribution model is based on revenue sharing and commissions. The PPI model was initially used to distribute advertisements but is has transitioned to install malware. Malware authors do not have the resources or bandwidth to spread their malware on a large scale. Instead they can rely on a network of affiliates, who distribute the malware, and in return get paid a commission for every
