In the modern corporate landscape, cybersecurity has long been viewed as a necessary expense a "grudge purchase" designed to prevent disaster. A groundbreaking study presented at the 59th Hawaii International Conference on System Sciences (HICSS) | 2026 provides the first empirical evidence that cybersecurity is a driver of financial success. The paper, titled "Effects of Cybersecurity Readiness on Firm Performance: Evidence from Conference Calls," introduces a novel way to measure a company's
