Any car dealership is a significant investment. Not just in terms of financial capital, but also in toil and sweat from the Sales floor to the Dealer Principal’s office. All of the effort that makes these businesses successful can be neutralized by a single cyber-attack.
CDK has surveyed dealership leadership for five years to understand their approach to cybersecurity and where they see the industry addressing this integral threat to their business. This year, there are clear indicators that awareness is at new heights, yet many dealers do not feel like the have prepared despite the investments they have made.
Nine out of 10 dealers feel that having a cybersecurity protocol in place is very or extremely important, essentially the same number as the past two years of our study. Yet, less than half (48%) feel confident their own systems will fully protect them. That’s up significantly from last year, but it has yet to rebound to the 53% seen in 2023.
Link to full CDK report: TR-25-332-001_AutoDealers.pdf
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