Back in the 1960’s there was a popular American TV derived band called the Monkees. Then in Australia, there was first ‘The Three Drunk Monkey’s’ – now it’s just called The Monkey’s. The Monkey’s is a creative solutions company that create advertising, entertainment and technology products. Monkey clients include The University of Sydney, Telstra, IKEA, UBank and Parmalat. The Monkey’s are now working close with Telstra in a new device cyber security campaign.[1]
When it comes to the cyber world. There's no such thing as too much security. Telstra, an Australian company,[2] has released its latest integrated marketing campaign to communicate its commitment to cyber security and how Telstra helps protect customers from millions of cyber threats every day. The campaign, developed in partnership with The Monkeys, part of Accenture Song, will include 60” and 30” TVC, outdoor & digital placements.
The campaign imagines a supersized, dramatic security detail helping to protect a family on a road trip as a visual metaphor for the scale of Telstra’s security credentials and its Cleaner Pipes initiative which sees it block millions of phone, email and SMS scams every day. The campaign’s intention is to highlight that, when it comes to protecting what matters, Telstra takes the protection of our customers very seriously.
The campaign will appear in premium positioning and sponsorships of top-rating programs. In the upcoming weeks, this AD campaign it will appear in key news, sport and popular programs across free to air networks and on-demand viewing.
Telstra said: “Since joining Telstra, I’ve been blown away by the dedication of our people to help make Telstra the best mobile network in the country and one of the safest. "This AD is a celebration of that. Huge thanks to my brilliant Telstra marketing team and our partners at the Monkeys. I’m proud for this to be the first ad under my watch as CMO.”
The chief creative officer at The Monkeys[3] – part of Accenture Song: “As one of Australia’s biggest brands and network providers, Telstra plays a huge role to help keep their customers safe. It can be hard to properly imagine or understand cyber security, so our latest work is a simple metaphor for the scale of security Telstra is providing behind the scenes to millions of customers every day."
So who knew Monkey’s can handle cyber security.
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[1] https://www.adnews.com.au/news/telstra-s-cyber-threat-campaign-via-the-monkeys
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