Japanese Beer Giant Asahi Hit with Cyber-Attack

13733250269?profile=RESIZE_400xSomehow this just doesn’t seem right.  Who wants to stop the flow of beer?  Japanese beverage company Asahi said a recent cyber-attack has caused a system failure that is impacting its ability to ship orders and manage its call center. 

Asahi published a statement on 29 September that warned customers the cyber incident was affecting its operations in Japan.  Due to the system failure caused by the cyber-attack, Asahi suspended order and shipment operations at group companies in Japan as well as call center operations and some customer service desks.  “At this time, there has been no confirmed leakage of personal information or customer data to external parties,” the statement said.[1]

“We are actively investigating the cause and working to restore operations; however, there is currently no estimated timeline for recovery.  The system failure is limited to our operations within Japan.  We sincerely apologize for any inconvenience caused to our customers and business partners.”

Asahi owns dozens of beverage brands including Peroni, Grolsch and more.  The company reported more than $9 billion in revenue for the first half of 2025 and has about 30 factories across Japan.

Asahi did not respond to requests for comment about whether the company is dealing with a ransomware attack.  No cybercriminal group has taken credit for the attack as of 30 September. 

Beverage companies have been targeted by hacking groups over the last two years, with multiple large breweries or distribution firms in Russia, Germany, Belgium and Sweden facing similar ransomware attacks.

This article is shared with permission at no charge for educational and informational purposes only.

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[1] https://therecord.media/asahi-japan-cyberattack-limits-shipping-call-centers/

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